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Research papers

Artificial Intelligence algorithms

This paper will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation will be...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
November 18, 2016
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Citation

Das, S. (2016a, November 18). Artificial Intelligence algorithms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-algorithms


Videos

Artificial Intelligence algorithms

This presentation will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Das, S. (2016a, June 15). Artificial Intelligence algorithms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-algorithms-8675


Videos

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW
Authors: Mark Whiting, Namita Mediratta, Karen O'Hara, Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Whiting, Mediratta, O'Hara and Das (2016a, June 15). 2X the impact at ½ the time and ½ the cost? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/2x-the-impact-at-the-time-and-the-cost-


Research papers

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW
Authors: Namita Mediratta, Karen O'Hara, Mark Whiting, Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
×

Citation

Mediratta, O'Hara, Whiting and Das (2016a, June 15). 2X the impact at ½ the time and ½ the cost? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/2x-the-impact-at-the-time-and-the-cost--8668


Research papers

Building strong, better brands - Looking beyond the obvious!

The paper will establish the need and illustrate the advantages of an integrated brand architecture framework combining the advantages of linking overt benefits and underlying human needs/motivations to brand choice into one holistic simple...

Catalogue: ESOMAR Conference on Marketing 2004
Author: Sunando Das
October 10, 2004
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Citation

Das, S. (2004a, October 10). Building strong, better brands - Looking beyond the obvious!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-strong-better-brands---looking-beyond-the-obvious-


Research papers

Sowing the seeds of a rich harves: Research's contribution to the profit equation

This paper establishes the relevance and need of an appropriate pricing construct (not price per se) in driving the profit growth and illustrates how research feeds into the construct. The same would be explained with the help of a case study in a...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Indranil Sen, Sunando Das
September 14, 2003
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Citation

Sen and Das (2003a, September 14). Sowing the seeds of a rich harves: Research's contribution to the profit equation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sowing-the-seeds-of-a-rich-harves-research-s-contribution-to-the-profit-equation


Research papers

Balancing on the seesaw

This paper will establish the relevance and need for moving away from consumer segmentation to need-state segmentation, especially for FMCG categories. The paper will illustrate some of the drawbacks of conventional segmentation approaches and how...

Catalogue: Asia Pacific 2002
Author: Sunando Das
December 1, 2002
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Citation

Das, S. (2002a, December 01). Balancing on the seesaw . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/balancing-on-the-seesaw-